Ruth Farrell CV

Senior Web Developer - HubSpot

November 2024 - Present

Lead the development of web experiences for the HubSpot homepage, ensuring cross-browser/device compatibility, accessibility (WCAG), SEO, conversion optimization, and high performance (JavaScript, SCSS, APIs). Led the implementation of a Server-Side Adaptive Test, increasing free sign-up rates by 9% with 99.9% statistical confidence. Reduced page load time from 6.8 to 5.1 seconds
Architect and oversee the implementation of scalable solutions in React.js, ES6/TypeScript, and Hubl, including leading the complete refactor of HubSpot’s global navigation across platforms.
Guided and mentored team members through code reviews and technical discussions, raising engineering quality.
Introduced streamlined Cypress E2E testing and improved Git/Github workflows across multiple repos.
Designed advanced serverless solutions and managed complex integrations using Node.js and webhooks.
Collaborated with leadership and cross-functional stakeholders to align technical work with business goals.

July 2022 - November 2024

Built and maintained dynamic web experiences for the HubSpot brand using JavaScript, HTML/CSS, SASS, and APIs.
Enhanced and refactored components in React.js and Hubl, notably contributing to the multi-step form app.
Turned Figma designs into high-fidelity, accessible web pages; communicated requirements with designers and marketers.
Pursued continuous learning through online courses and shared insights with teammates.

May 2020 - July 2022

Resolved web issues (HTML, CSS, JavaScript, Hubl, APIs), partnering with Engineering on platform bugs and process improvements.
Developed and maintained key tools, including the Support Chrome Extension (Jade, ES6), and produced technical documentation.
Published articles and led training; exceeded Jira benchmarks and received 3× Product Expert Champion awards.

October 2018 - May 2020

Guided clients migrating websites from platforms like WordPress to HubSpot, resolving post-migration development and DNS issues.
Streamlined migrations by introducing scalable processes and templates; set monthly record with 52 CMS approvals.
Developed training content for the Master Trainer Program.

August 2017 - September 2018

Exceeded the daily target, 12 support cases (twitter, chat, phone web), with an average of 15 web design cases and maintained an NPS of above 80. Recipient of the Customer Experience Award in January and EMEA Support Champion March.

October 2015 - October 2016

Provided technical support via email, over the phone and in-person at conferences. Presented training webinars (Citrix - Gotowebinar) to over 150 attendees monthly.
Acquired development skills working on the internationalisation and localisation of Aladdin's product (Python - Django, web app).