ruthcafarrell@gmail.com

London, UK

+44 7563447466

www.ruthfarrell.com

LinkedIn

Ruth Farrell
Frontend Engineer

Senior web developer with expertise in scalable front-end architecture. Owned HubSpot’s business-critical homepage and global navigation. Recognized for solving complex technical problems, improving performance and conversion, and collaborating effectively across cross-functional teams.

Skills

  • JavaScript
  • React
  • TypeScript
  • Node.js
  • CSS
  • SCSS
  • Python
  • Serverless Functions
  • APIs
  • Figma
  • GitHub
  • GSAP
  • Cypress
  • CMS Templating
  • Webhooks
  • Agile
  • Webpack

Experience

Frontend Engineer (Freelance) – Aladdin Schools Software

December 2025 - Present Remote

  • Led a full frontend redevelopment of Aladdin’s public-facing web interfaces, integrating with a Django/Python backend
  • Delivered a lightweight, high-performance solution using modern JavaScript and CSS, optimised for speed and maintainability
  • Achieved 99/100 Google PageSpeed on the homepage while implementing complex above-the-fold animations
  • Owned the project end-to-end, from architecture decisions to delivery

Senior Web Developer - HubSpot

November 2024 - November 2025Sydney, Australia

  • Owned delivery for HubSpot’s business-critical homepage and public global navigation, viewed by millions worldwide.
  • Designed and implemented a server-side A/B test that increased free sign-ups by 9% with 99.9% statistical confidence.
  • Built scalable, performant front-end components using JavaScript (vanilla/ES6), React, TypeScript, Hubl, HTML, CSS, and REST APIs.
  • Improved Core Web Vitals, reducing homepage load time from 6.4s → 4.8s via code splitting, above-the-fold optimisation, and smarter data-loading patterns.
  • Introduced Cypress E2E testing and implemented Node.js/serverless solutions to streamline workflow automation.
  • Developed reusable CMS templates and components in Hubl/JS, enabling faster iteration across marketing surfaces.
  • Performed complex debugging and root-cause analysis, improving platform stability and reliability.
  • Mentored developers through code reviews and provided technical guidance, raising engineering standards across teams.
  • Leveraged Cursor and AI-assisted development tools to speed up implementation, improve code quality, and reduce repetitive tasks.

Web Developer - HubSpot

July 2022 - November 2024 Dublin, Ireland/Sydney, Australia

  • Delivered user-focused front-end features across global marketing pages, translating Figma designs into accessible (WCAG), SEO-friendly pages.
  • Built and enhanced React/Hubl components, contributing to shared modules like multi-step forms and reusable CMS templates and Design Systems (Storybook).
  • Worked closely with cross-functional teams in an Agile environment to iterate quickly and deliver high-quality features.

Senior Product Expert, Web Development Tools - HubSpot

May 2020 - July 2022 Dublin, Ireland

  • Resolved development issues on customers' websites (JS, HTML, CSS, React) and partnered with Engineering on platform bugs and process improvements.
  • Published articles and led training to upskill teams and improve platform usage.

Senior Website Technical Consultant - HubSpot

October 2018 - May 2020 Dublin, Ireland

  • Guided clients migrating websites from CMS platforms (like WordPress) to HubSpot, ensuring smooth transitions.
  • Resolved JS, HTML, CSS, and DNS issues for clients’ websites, improving platform reliability and client satisfaction.

Customer Support, Web Design Specialist - HubSpot

August 2017 - September 2018 Dublin, Ireland

  • Exceeded the daily target of web design cases while maintaining an NPS above 80.
  • Recipient of Customer Experience Award for exceptional support and client outcomes.

Education

  • Master of Science, Digital Marketing - UCD Smurfit (2017), 1st Class Honours
  • Bachelor of Music - Maynooth University (2015), 1st Class Honours

Hobbies

  • Music - Freelance piano teacher, Piano and Cello RIAM
  • Travel - Checkout my travel journal