I thought I understood memoization
As React starts to handle more optimisation for us, it feels less about using useMemo, useCallback and React.memo correctly and more about knowing when not to use them at all.
About
I'm a software engineer that specialises in performance, architecture, and scalable UI systems. I most recently worked at HubSpot, a high-traffic web application, improving Core Web Vitals and delivering fast, well-crafted user experiences.
I collaborate closely with design and product to build interfaces that are both polished and maintainable. Outside of engineering, I teach piano, which has shaped how I communicate, mentor and adapt to different ways of thinking.
-
Performance-first engineering
(with measurable impact) -
Strong UI engineering
+ design collaboration -
Turning messy systems into scalable, maintainable solutions
Skills & tools
Languages
- JavaScript
- TypeScript
- Python
Frontend
- React
- CSS / SCSS
- GSAP
Full-stack
- Node.js
- Django
- Next.js
- REST APIs
Testing
- Jest / Vitest
- RTL
- Cypress
Tools & workflow
- Git / GitHub
- Webpack / Vite
- CMS templating
- CI/CD
Product & collaboration
- Figma
- Agile methodologies
Observability & performance
- Core Web Vitals
- Performance optimisation
- Error Monitoring (Sentry)
AI
- Cursor
- GitHub Copilot
I thought I understood...
A blog series where I take on technical concepts I thought I understood, break them down and learn how they play out in real code.
I thought I understood API contracts
I used to build my UI around whatever the API returned, until small backend changes started breaking everything.
Projects
Selected work from development roles at HubSpot and Aladdin, plus a few personal builds.
Aladdin's Public Web Interfaces
Public-facing web interfaces for Aladdin—implementation, UX polish, and delivery for internal and external users.
HubSpot's Homepage
Improved Core Web Vitals and performance on the marketing homepage. HubL, JavaScript, and CSS.
HubSpot's Global Navigation Refactor
Large-scale navigation rebuild with React, HubL, HubDB, and Node.js.
CV Creator
Free CV builder in the browser—editable templates, themes, and PDF export. JavaScript, HTML, and CSS.